Target Print Ad & Direct Mail

Spring 2014, Target Style's campaign released four distinct clothing trends each inspired from a different city in the US. Shown above is the double-page spread for "Minimalism" a trend from New York City. The direct mail piece is on the right side and also shown in detail below. Spring Studios, NYC

Shown above is the direct mail piece for Target's 2014 style campaign "4 Trends To Warm Up Your Spring". The cover and inside spread reveals the models wearing the four trends inspired by cities in the US. The long 4-panel spread reveals the clothing as a fun mix & match play on the trends. Spring Studios, NYC