Jaguar Cars | ‘gorgeous’ campaign + more
Jaguar Cars took their brand’s position from being traditional and classic to ‘new fashion luxury’. The reposition began with the Gorgeous campaign and continued to activate audiences over several years wit tactics like print ads, OOH, dealership brochures, and editorial content.
Role: Designer at Euro RSCG (Havas)
Double-page spread for the new XF.
Double-page spread for X-type. Color became a strong voice for the campaign.
cover to a Full Line brochure
XF OOH
'“Station domination” OOH at Waterloo and Euston stations in London
I had the honor of attending the Jaguar speed-breaking record of the XFR in the Bonneville Salt Flats in Utah. My role was to capture BTS and assist the film crew in documenting this moment.
Quote from article: Jaguar today announces that during a secret speed trial at the legendary Bonneville Salt Flats in Utah, an XFR prototype recorded a stunning top speed of 225.675mph (363.188km/h), making it the fastest Jaguar ever. reference link
