peloton | The Cooldown 2021
The Cooldown is Peloton’s year-in-review which celebrates the achievements of the Peloton community. The campaign provides Peloton with a unique opportunity to take 12 months of raw workout data to celebrate milestones and use it to engage and reactivate members.
This campaign came to life through an electrifying personalized microsite experience that housed personalized video and static assets for sharing to social media. It drove positive word-of-mouth and showcases the power of the Peloton community to fellow Members and Non-Members.
Role: Associate Creative Director
More than 65 million unique static assets were generated for the Peloton community to share.
Search #pelotoncooldown to see some of the personalized videos shared!
Custom versions of The Cooldown for athletes and music artists were created and shared on their social platforms.
This campaign ranged from organic social activations, IG stickers, and on-platform notifications all driving our Members to view their personalized microsite and share their accomplishments!
Here is an example of a personal microsite:
