NESPRESSO | BLUE BOTTLE COFFEE
The launch of the Nespresso and Blue Bottle Coffee’s coffee collaboration, celebrated the innovation of two coffee experts coming together. Our team designed tasting experiences across all Nespresso boutiques, inviting guests to interact with the retail space and learn about the coffee blend from baristas. “Crafted By Curiosity” was the underlying concept, inviting intrigue and take in manifesto language sprinkled throughout the space.
Role: Associate Creative Director, project lead across all campaign touch-points
A blue Nespresso monogram signaled a curious invitation into the store.
This SoHo tasting bar was transformed into a bright and airy space for customers to sit and taste the new blend. Capsules were put on display inside the infamous pour-over carafe Blue Bottle Coffee is known for.
We took over the second floor of the SoHo tasting bar and replaced the evergreen coffee sleeves with limited edition Blue Bottle Coffee sleeves.
Our team designed the displays and back wall graphics for this Madison Avenue Nespresso boutique.
Barista’s were provided messaging guidance to use when speaking to customers.
Boutique signs were designed to create intrigue your curiosity
Designed flyers laid out the story behind the collaboration.
Emails were blasted to spark curiosity and sign up for early access