Target Wedding | Be Yourself Together

One of Target’s subdivisions is Wedding. Target Wedding refreshes its campaign annually to attract couples to subscribe to a gift registry. This campaign spoke to younger couples who want to create registries that feel like them.

“Be Yourself Together” expressed embracing the authenticity of the couple and as separate individuals. Below are some proof-of-concept mock-ups and icon exploration we pitched to the client.

Role: Designer at Spring Studios

Confirmation Registry Envelope from Target:

Logo Exploration of How the Target Bullseye and "Wedding" Work Together:

Target-Branded Invitation: