A Collection of Art & Design by Joyce Yu

Peloton Ride To Greatness

Peloton | Ride to Greatness 

Peloton was introduced it’s first-ever head-to-head competition bike series, The Ride To Greatness. Over several weeks, two teams trained together, played together, and put everything they had into it to win the championship.

Due to the overwhelming response of Season 1, we were tasked to refresh and promote Season 2. The campaign idea centered around Heart of a Champion - the notion that the thing that makes you a champion, is heart. Inside all of us, beats the heart of a champion. And it’s time to put it to the test.

Our creative team designed almost every aspect: the name, logo, team jerseys, the campaign visual identity, and promotional videos. 

Role: ACD

#TEAMVALIDATE: ICY NO MATTER THE PRESSURE.

  • We own our greatness

  • We are proud

  • We know who we are

  • We are leaders

  • We are disciplined

#TEAMACTIVATE: THE HUSTLE KNOWS NO LIMIT.

  • We hustle

  • We move with purpose

  • We are intentional

  • We grind every day

  • We are courageous