NMBL | NESPRESSO’S VERTUO POP RETAIL WINDOW DESIGN
Nespresso launched the compact and colorful Vertuo POP and had to overcome the perception that great coffee can’t come from a small machine.
To introduce Nespresso's smallest, most visually versatile coffee machine, we captured the product in various “coffee nooks” that showed no matter how small or unusual the space, there was always room for great coffee.
Across all nationwide Nespresso retail stores, we constructed physical “nooks” and graphic archways to introduce Vertuo POP. The images below display SoHo’s flagship Nespresso store.
Role: Associate Creative Director, Design
